design and development industry articles of interest

04/2008 Measure the Customer not the Website
We’ve all heard the classic conundrum of businesses today – “Half of our Marketing efforts are working, we just don’t know which half”. Site Analytics strives to answer that statement by gathering data to allow business to align their message, media, offer and channel with their desired audience to optimize the results and re... Read More

03/2008 Conversation Quotient
Social media metrics are still a work in progress What's a friend worth? It's the question marketers are asking more and more as they plow into social media in the hopes of finding new customers in welcoming environments while going beyond simple messaging to the fuzzy notion of "engagement." But with the rapid gro... Read More

03/2008 Zend PHP framework upgraded
Zend Technologies plans to announce availability of the open source Zend Framework 1.5 for building PHP (Hypertext Preprocessor) applications next week.With this release, Zend Framework is to be made available in a version of the Ubuntu Linux distri... Read More

03/2008 On Creativity
If you’re a web designer, do you consider yourself to be “a creative”? When you describe your profession to others, or when you promote yourself or your agency, are references to creativity prominent in your words? If so, how do you characterize creativity’s role or significance in your work? How closely do your references to creat... Read More

03/2008 Design is in the Details
You’re at the table with fellow designers, an art director, and a creative director. The large screen displays designs you’re about to collectively critique. This is the first time you’ll all consider the initial round of concepts. The designs go up, one by one, and the words begin to flow. It’s a phrase you hear often: d... Read More

12/2007 Designing For Flow
In web design, when we think about flow we usually think about “task flows” or “flow charts” but there’s another type of flow that we should keep in mind. It’s that feeling of complete absorption when you’re engaged in something you love to do without being disrupted by anxiety or boredom caused by tasks that are ... Read More